Video Lecture - Detail Page

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  Code & title: BPMM7103 Advanced Marketing Management  
  Faculty:FBM Programme:DBA  
  Category:PG Print Edition:Sept 2021  
   
Cycle: Sept 2018 Phase: 26
Development Status: Completed      Rating 1 to 5 (Poor to Excellent)
Payment Status: Completed TR:
No. of Video: 6 PD:
   
SME: Dr Arumugam G. Sithamparam
Team Members: Producer-Evy Sofia, GD-Waty, VE-Zaky(1,2,4,5) & Azizan (3,6), Editor-Nazrai

Youtube:

Marketing concept, marketing management tasks and strategic planning
Video 1 (Topic 1) : https://youtu.be/TvJt811jf4M

Marketing analysis
Video 2 (Topic 2&3) : https://youtu.be/vY3bc99R5XI

Segmentation, targeting, positioning and product management
Video 3 (Topic 4&5) : https://youtu.be/aHYNTc0z5N0

Designing and managing services and price management
Video 4 (Topic 6&7) : https://youtu.be/XHcXiGYvMgc

Distribution management and managing retailing, wholesaling and market logistics
Video 5 (Topic 8&9) : https://youtu.be/D0K9ja8ce70

Marketing communication
Video 6 (Topic 10) : https://youtu.be/-cXmnE8S-3Y
Notes/Remark: PD-Dr Raemah
       

 
   
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